About Us

Our Vision

To create best-in-class products that will lead and motivate the most passionate end users, driving them to achieve new levels of performance through our unwavering commitment of technology and innovation.

Our Belief


We believe in being Hard Core about what you do and we hunt. It’s about uncompromising dedication to the hunt and being passionate about what you do.

Our Products


All our products are designed to be rugged, innovative and functional. They give hunters the confidence to hunt any environment and over any obstacle.

Our Team


We have a team of hunters who live the hunt and approach each hunt with enthusiasm.

The Landing Zone

  • Switching Gears | Hard Core Waterfowl Season Coming to an End

    Switching Gears | Hard Core Waterfowl Season Coming to an End

    Switching Gears | Waterfowl Season Ending? Right about this time of year, we start getting the itch.  We start getting the itch to put the Hard core green heads, and pick up the Hard core full honkers!  The one thing we love and appreciate about hunting here in the mid-west… Read More »
  • We Don’t Stop | Go Hard Core “Decoys” or Go Home

    We Don’t Stop | Go Hard Core “Decoys” or Go Home

    We Don't Stop | Go Hard Core "Decoys" or Go Home If you’re like us, the day after the last day of waterfowl season is a day filled with mixed emotions.  It’s a day in which we reminisce about the hunts of the year, and remember the highs and lows… Read More »