About Us

Our Vision

To create best-in-class products that will lead and motivate the most passionate end users, driving them to achieve new levels of performance through our unwavering commitment of technology and innovation.

Our Belief


We believe in being Hard Core about what you do and we hunt. It’s about uncompromising dedication to the hunt and being passionate about what you do.

Our Products


All our products are designed to be rugged, innovative and functional. They give hunters the confidence to hunt any environment and over any obstacle.

Our Team


We have a team of hunters who live the hunt and approach each hunt with enthusiasm.

The Landing Zone

  • Hard Core Run-N-Gunner | Die-Hard WaterFowlers

    Hard Core Run-N-Gunner | Die-Hard WaterFowlers

    Waterfowl Layout Blind Prep | Science or Superstition? Justin Welker, Professional Waterfowl, Wildlife, and Fisheries Expert Has anyone ever seen their wife buy a brand new $300 purse? Likely yes, if you’ve been married long enough. Has anyone ever seen their wife buy a $300 purse, cover it in mud,… Read More »
  • Duck Weather | Mother Nature Says It’s Time to Fly

    Duck Weather | Mother Nature Says It’s Time to Fly

    Sweet Northerlies If you live in the Midwest, you probably noticed some fair to heavy rain fall during the latter part of the week followed by a straight up nose dive of Mother Nature’s thermostat "DUCK WEATHER". Here in Central Missouri, we saw locally heavy rains, up to 4 inches… Read More »