About Us

Our Vision

To create best-in-class products that will lead and motivate the most passionate end users, driving them to achieve new levels of performance through our unwavering commitment of technology and innovation.

Our Belief


We believe in being Hard Core about what you do and we hunt. It’s about uncompromising dedication to the hunt and being passionate about what you do.

Our Products


All our products are designed to be rugged, innovative and functional. They give hunters the confidence to hunt any environment and over any obstacle.

Our Team


We have a team of hunters who live the hunt and approach each hunt with enthusiasm.

The Landing Zone

Hard Core Videos

Hard Core Gear Guide: Ross Geese

Make your snow goose spread that much more realistic or simply add a little white to your Canada spread with Hard Core's Ross Geese.

Waterfowl: Hard Core Brands' Snow Goose Blind Bag

Hard Core Brands Gear Guide on the Snow Goose Blind Bag. Everything you need to be a Hardcore Waterfowl hunter.