About Us

Our Vision

To create best-in-class products that will lead and motivate the most passionate end users, driving them to achieve new levels of performance through our unwavering commitment of technology and innovation.

Our Belief


We believe in being Hard Core about what you do and we hunt. It’s about uncompromising dedication to the hunt and being passionate about what you do.

Our Products


All our products are designed to be rugged, innovative and functional. They give hunters the confidence to hunt any environment and over any obstacle.

Our Team


We have a team of hunters who live the hunt and approach each hunt with enthusiasm.

The Landing Zone

  • Snow Day | Light Goose Primer and What to Expect

    Snow Day | Light Goose Primer and What to Expect

    Snow Day by Chris McLeland It has been amazing to see how over the past several years, chasing snow geese has gone from something that some may turn their noses up at to one of the top hunting opportunities across the Midwest.  I mean, if you’re someone who likes to… Read More »
  • Waterfowl Hunter | Having, Understanding, and Replicating Success

    Waterfowl Hunter | Having, Understanding, and Replicating Success

    Progress  |  Having, Understanding, and Replicating Success By: Jared Prusia For us, the lakes and ponds have frozen over, the birds have made it to their winter destinations and waterfowl seasons have been over for a few weeks now. It has been a season to remember, as is every season… Read More »

Hard Core Videos

Hard Core Brands Teaser | Setting the Standard for all Waterfowl Hunters

Hard Core Brands. Your one stop for all your outdoor and hunting needs. It's not easy! http://www.hardcore-brands.com http://shop.hardcore-brands.com.

Duck Hunting: Hard Core Brands Texas Rig Decoy Bag

The easiest way to store and pack your Texas Rigs.