About Us

Our Vision

To create best-in-class products that will lead and motivate the most passionate end users, driving them to achieve new levels of performance through our unwavering commitment of technology and innovation.

Our Belief


We believe in being Hard Core about what you do and we hunt. It’s about uncompromising dedication to the hunt and being passionate about what you do.

Our Products


All our products are designed to be rugged, innovative and functional. They give hunters the confidence to hunt any environment and over any obstacle.

Our Team


We have a team of hunters who live the hunt and approach each hunt with enthusiasm.

The Landing Zone

  • Fourth-and-Goose? | Evidence says go for it HARD CORE STYLE

    Fourth-and-Goose? | Evidence says go for it HARD CORE STYLE

    Fourth and one! by Chris McLeland The last hoorah was upon us! The final day of our States early goose season was this past Sunday and we felt like the pressure was on us. It was forth down, with one to go! Here in Central Missouri, it has rained every… Read More »
  • Hard Core Run-N-Gunner | Die-Hard WaterFowlers

    Hard Core Run-N-Gunner | Die-Hard WaterFowlers

    Waterfowl Layout Blind Prep | Science or Superstition? Justin Welker, Professional Waterfowl, Wildlife, and Fisheries Expert Has anyone ever seen their wife buy a brand new $300 purse? Likely yes, if you’ve been married long enough. Has anyone ever seen their wife buy a $300 purse, cover it in mud,… Read More »