About Us

Our Vision

To create best-in-class products that will lead and motivate the most passionate end users, driving them to achieve new levels of performance through our unwavering commitment of technology and innovation.

Our Belief


We believe in being Hard Core about what you do and we hunt. It’s about uncompromising dedication to the hunt and being passionate about what you do.

Our Products


All our products are designed to be rugged, innovative and functional. They give hunters the confidence to hunt any environment and over any obstacle.

Our Team


We have a team of hunters who live the hunt and approach each hunt with enthusiasm.

The Landing Zone

  • Hard Core | Central Flyway Report

    Hard Core | Central Flyway Report

    Central Flyway - Hard Core Manager: Jason Summer Region: Montana and the Dakotas The recent weather has put a damper on the birds with the ice and snow. Birds are moving through with a lot of water being locked up. Hopefully things will thaw and some new birds will move… Read More »
  • Hard Core | Pacific Flyway Report

    Hard Core | Pacific Flyway Report

    Pacific Flyway - Hard Core Manager: Scott Roduner Region: Great Salt Lake The Great Salt Lake area saw a cold front push through late Thursday dropping snow and temperatures. By Saturday evening, most everything froze leaving very little area for birds to sit. The swans moved in very heavy early… Read More »